Blue & Me
Alfa Romeo world premiered "Blue&Me based on Windows Mobile", together with Microsoft’s Automotive Business Unit, at the 2006 Geneva Motor Show. This is the first offshoot of the strategic industrial partnership sealed in July 2004 with the long-term objective of designing innovative automotive on-line systems.
Blue&Me remodels the entire concept of on-board communication, information and personal entertainment. It is the new, user-friendly, accessible, competitive system designed to enhance trip comfort and above all safety.
Alfa Romeo and Microsoft, with the support of Magneti Marelli, propose an open system, always abreast of the times as it can be updated, is flexible and can be configured with the wide range of services.
The system is already available as an exclusive extra on the Alfa 159, Alfa 159 Sportwagon, Alfa Brera and Alfa Spider models.
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